Manual Designing a Digital Portfolio (Voices That Matter)

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Overview Ninesharp wanted a complete change of direction for their brand voice to something much more fresh and modern. I used plenty of brisk, clipped sentences to show their self-assurance and efficiency. And to underline their warmth and enthusiasm I used lots of terms from natural speech with examples of scenarios people can easily relate to.

Overview The subject matter for this leaflet was delicate, so the tone and approach needed to strike the right balance between positive and sensitive. Project Catalogue. Services Tone of voice development and copywriting. Overview Jeanette was moving from the UK to New Zealand and needed to present herself to a new market and build her business quickly. She has a fantastically inimitable strength of character, energy and values. Overview Carey already had her brand proposition, values and personality in place, but wanted help with her tone of voice and copy.

As an academic and an experienced consultant, she wanted to get across the depth of her knowledge and expertise.

Voices That Matter: Designing a Digital Portfolio by Cynthia L. Baron (2003, Paperback)

But it was also really important to Carey that her copy was easy to read and absorb, and conveyed her warmth and enthusiasm. I worked with the founder to develop a brand personality and voice that emphasises this. And then wrote copy for the site designed to both inspire and reassure visitors and, of course, encourage them to get in touch. Overview Glogg wanted to increase awareness and sales among retailers and wholesalers.

The aim for this trade brochure was to present Glogg as well-established and efficient — very businesslike but friendly too. It also needed to emphasise the increasing demand for reusable bottles and why Glogg is the brand to stock. Overview Spacescape wanted to differentiate itself by communicating in very clear, waffle-free way while also keeping the warmth and professionalism it prides itself on. Next, I wrote new web copy ensuring every section was in a bite-size format that would be easy for busy prospects to scan through.

Overview Folio Albums was reorganising its site to make navigation easier for visitors while also ensuring good SEO. From a copywriting standpoint, this meant saying similar things on different pages without being repetitive.


Project Leaflets. Overview Ultimate Languages is a small consultancy with big ambitions for growth. This SEO guide will be your favorite ally, whether you just started the creation of your portfolio, or are working to improve it. Writing a blog is one way of achieving just that, but it also applies to any other form of written content on your website, from your the description of your images, to the URL of each page.

Some freelance creatives happen to have a permanent location, or an area of activity such as a wedding photographer who works in a specific city. This is where local SEO comes into play. The main goal here is to secure that your website is found by anyone searching in your particular area.

Bring Light To Your Creative Vision

Many times when people design a website, they tend to forget about the huge amount of users who will probably be viewing their site from a smartphone. Thus, one of the major challenges designers face when it comes to their online presence, is ensuring that it will be mobile compatible. And since mobile is more than just web design made smaller, there are a few rules to keep in mind when designing for mobile. Reduce the amount of typing required and consider adding a search bar to ease navigation.

We all know the feeling of getting lost in a project until we lose sight of what it really looks like. Hear what trusted friends have to say about your content and visuals. Moreover, by adding social buttons to your site, visitors will be able to reach your social media profiles easily. Keep updating your site with new content and projects, implement different features, improve your user experience and stay up-to-date with current design trends.

Oh, and sharpen your pencils and pen tablets, because the project offers are about to come pouring in. Ready to get your work out there with your fresh website? Create your online portfolio today! Digital Design. Having a sharp online portfolio is a must for every designer.

Designing A Digital Portfolio- Voices That Matter, Edition 2 By Cynthia L. Baron | Souq - Egypt

Here are seven steps to creating a website that truly expresses your unique style. Research and decide on a layout Just as usual, start with a bit of research when building your online portfolio. Make it shine with professional-looking features To step up your portfolio game, add some virtual bling in the form of powerful design features — from hover effects and parallax scrolling to animations and lightboxes.

Do your SEO homework Speaking of which: what good is an online presence if no one gets to see it? Check and share We all know the feeling of getting lost in a project until we lose sight of what it really looks like. You Might Like These too:. Throughout the book, Baron profiles some stellar examples of digital portfolios, most of which are viewable online, for example, illustrator Michael Bartalos's Web site at bartalos. And the appendices offer even more resources to help and inspire you. Spine creases, wear to binding.

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Designing a Digital Portfolio (2nd Edition) (Voices That Matter)

Pages can include limited notes and highlighting, and the. The dust jacket is missing. Possible ex library copy, thatll. Former Library book.